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Consumer Data Segments

HomeConsumer Data Segments

Pinpoint the Right Audience. Every Time.

Every list tells a story. Our consumer data segments combine demographic, psychographic, financial, and behavioral insights to help you reach your ideal audience—whether you’re targeting affluent investors, frequent travelers, or young families establishing credit. We maintain and manage highly selectable, permission-based datasets built to match your ideal customer profile. With millions of records across dozens of list types, Vision Marketing ensures you're reaching the right people with the right message at the right time.

Targeted Mailing Lists

Each list defines distinct consumer personas by capturing the unique demographic and psychographic traits, habits, and needs of the specific individual profiles. Our lists can also be tailored to meet your unique strategic goals. Let’s discuss how we can support your objectives.

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Mailing Lists A-H

High-income, active credit card users with strong purchasing power and premium lifestyle indicators.

Counts
• 2,365,580 Active Affluent Credit Card Holders — $50/M
• 6,404,848 Bank Card Holders — +10/M
• 1,575,480 Mail Order Buyers — +10/M

Excellent Prospects For:
• Insurance programs
• Investment and real estate offers
• Premium credit cards
• Vacation and travel

Designed to target a traditionally hard to reach market segment consisting of families with significant interests.

Counts
• 6,658,570 African Americans — $50/M
• 2,596,840 Mail Responsive — +$10/M
• 3,395,870 Credit Card Holders — +$10/M

Excellent Prospects For:
• Credit card offers
• Financial products and services
• Insurance programs
• Tapes, CD’s, music clubs, personal care, fashion

These are the highly educated, culturally sophisticated, well-connected leaders of industry and community. They are senior corporate managers, board members, and advisors. They live a luxurious lifestyle, travel frequently, entertain often, and are ideal high-value prospects.

Counts:
• 2,019,537 Mail Order Buyers — $50/M
• 949,182 Multi Buyers — +$10/M
• 1,878,169 Credit Card Holders — +$10/M
• 504,884 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• Insurance programs
• Investment and real estate offers
• Premium and gold card offers
• Private banking and brokerage services
• Quality, high ticket merchandise, entertainment
• Vacation / air travel and cruises

Rising Phenomenons: the young,
aggressive and ambitious African American,
Hispanic and Asian families living in or near
major metropolitan areas. As a group they
are extremely family oriented. Many are well
educated abroad and strive to attain the best
educations for their children. They are
motivated, conscientious workers with
strong career orientation. They have high
ideals, values and goals and assimilate
easily into society while retaining their
ethnic culture. They display excellent
profiles for:

Counts:
• 1,028,284 Credit Card Mail Order Buyers — +$10/M
• 28,284 90 Day Mail Order Buyers — +$5/M

Excellent prospects for:
• Credit card offers
• Insurance programs
• Investment & savings offers

Best prospects in the unsaturated Asian-American market who are motivated, hard working and family oriented have been identified by sophisicated surname program that recognizes Chinese, Japanese, Korean, Vietnamese and Thai. Demographic, credit and mail responsive data are selectable to this targeted file that offers excellent potential for:

Counts:
• 2,900,662 Asian Families — $75/M
• 1,060,189 Mail Responsive — +10/M
• 1,798,536 Mail Responsive — +10/M

Excellent prospects for:
• Credit card offers
• Insurance
• Savings and investment products

These are current bank card holders who are credit active consumers with an established financial history. They are excellent prospects for:

Counts:
• 49,087,560 Active Bank Card Holders — $55/M
• 26,998,158 Mail Order Buyers — +10/M
• 5,399,632 90 Day Mail Order Buyers — +10/M

Excellent prospects for:
• Banking, investment and insurance programs
• Health, fitness, entertainment and music offers
• Premium and gold card offers
• Subscription, vacation and airline programs

Homeowners are a group, spend more than apartment dwellers on furnishings, home improvements and general upkeep of their credit cards. Major credit card purchases are common so they are often looking to increase their credit line. Suburban homeowners are very active, savvy consumers who are ideal prospects for:

Counts:
• 6,117,423 Homeowners with Bank Cards — $55/M
• 3,700,620 12 Month Mail Order Buyers — +5/M
• 1,073,484 30 Day Activity — +10/M

Excellent prospects for:
• Electronics, home entertainment and educational products
• Financial and insurance products
• Personal and home equity loans
• Premium and gold card offers
• Subscriptions, book and music club offers
• Vacation and air travel

Sophisticated modeling techniques have profiled a group of consumers who are very cost conscious and display little store or brand loyalty. They buy only where they find bargains or sales. They are low to middle income, have lower than average property values and are a mix of older and younger families, many with children under twelve. When targeted properly they are a productive resource for:

Counts:
• 2,650,177 Bargain Hunters  —$55/M
• 1,537,103 Mail Order Buyers  — +10/M
• 1,325,089 Bank Card Holders — +10/M
• 424,028 90 Day Mail Order Buyers —  +10/M

Excellent prospects for:
• Coupons and off-price promotions
• Credit Card Offers
• Discount Clubs
• Lotteries and sweepstakes

Many have their own businesses or are employed by large companies in supervisory positions. They are high salaried, skilled workers, both technical and non-technical, most belong to unions. They have close knit families and are planning to send their children to college. They offer an excellent opportunity for:

Counts:
• 3,949,702 Big $ Blue Collar — $55/M
• 710,946 90 Day Mail Order Buyers — +10/M
• 2,804,288 Active Credit Card Holders — +10/M

Excellent prospects for:
• Do-it-yourself products, gadgets and electronics
• Home equity and home improvement loans
• Investment & insurance products
• Premium and gold card offers
• Sports, travel and entertainment

Primarily the newly rich, flamboyant image chasers, likely to drive status cars, wear designer labels, belong to health clubs, and frequent trendy restaurants. They are bold and uninhibited in their tastes and attitudes; many are single and well educated. They use their newly acquired wealth to establish themselves socially and in business. Very heavy users of credit cards, they’re the best prospects for:

Counts:
• 2,945,306 Big Spenders — $50/M
• 710,946 Multi Buyers — +$10/M
• 2,091,167 Credit Card Holders — +$10/M
• 736,327 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• high-end electronics, big ticket toys
• international travel/cruises, frequent flyer programs
• premium, gold, and platinum credit cards
• private banking and investment services
• vacation homes, real estate investments

Hispanics have shown remarkable population growth. They now represent 8% of the total US, that’s a 44% increase since 1980. African Americans are 12% of the total population showing 16% growth since 1980. Both have significantly increased in the work force and are potent political groups. Though their median incomes generally lag behind those of white workers and their assimilation of lower income families is slow, many have made remarkable strides economically, particularly in sports, entertainment and politics and many more are now entering corporate America.

Counts:
• 2,945,306 Mail Order Buyers — $50/M
• 1,770,873 Multi Buyers — +10/M
• 995,392 Credit Card Holders — +10/M
• 988,210 90 Day Mail Order Buyers — +10/M

Excellent prospects for:
• Excellent prospects for layaway and
credit buying and credit card offers
• Heavy purchasers who spend on
fashion, beauty care, music and
entertainment products
• Responsive to buying through the mail

A unique list of high income executives and professionals whose profiles suggest them as best prospects for qualified financial mailings. This affluent and responsive group can be reached by direct mail at their home address or by telephone. They are an excellent and qualified market for higher end:

Counts:
• 6,747,289 Blue Chip Investment Prospects — $50/M
• 4,048,170 Mail Order Buyers — +10/M
• 5,333,057 Credit Card Holders — +10/M
• 1,686,822 90 Day Mail Order Buyers — +10/M

Excellent prospects for:
• Credit Campaigns, bank deposits
• Financial publications
• Investment programs and services
• Premium and gold card offers
• Vacation, air travel, cruises

Generally large type families living primarily in large industrial areas, bordering major cities. They have fluctuated low to average incomes, limited education, many are do-it-yourselfers. As a group they are value conscious yet very comfortable buying through the mail. They’re bargain hunters and excellent prospects.

Counts:
• 4,938,814 Mail Order Buyers — $50/M
• 2,728,585 Multi Buyers — +$10/M
• 1,743,401 Credit Card Holders — +$10/M
• 1,234,703 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• coupons and off-price promotions
• credit card and gas card offers
• do-it-yourself products, children’s toys
• magazine subscribers

Homemakers devoted to their homes and families who enjoy cooking, gardening, reading–they have accumulated some savings and are always looking for good value.

Counts:
• 4,339,680 Mail Order Buyers — $50/M
• 928,462 90 Day Hotline — +$10/M
• 1,999,251 Credit Card Holders — +$10/M

Excellent prospects for:
• coupons and off-price promotions
• credit and insurance offers
• home care and garden products
• shelter magazine subscriptions, cookbook offers

Born between 1946 and 1964, Baby Boomers make up the largest segment and have more buying power than any other single age group. Turning 50 now, the have raised families and have accumulated higher than average assets. They’ve worked hard in the most competitive business environment in history and are now beginning to plan retirement. They are the “Forever Young Generation” pioneers of health consciousness and conservation. They are credit spenders; an ideal audience for:

Excellent prospects for:
• credit card offers, insurance, bank deposits
• entertainment and electronics
• health and fitness
• real estate offers
• retirement funds/investments
• vacation, air travel

These relatively new, aggressive members
of the business community are receptive to
a wide range of direct marketing offers and
have the disposable income to purchase
them. They are entrepreneurial, financially
savvy and independent– ideal prospects for:

Counts:
• 6,049,194 Business Owners at Home — $50/M
• 3,554,194 Mail Order Buyers — +$10/M
• 4,711,657 Bank Card Holders — +$10/M
• 888,641 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• computers, electronics, phone services
• financial and investment products and
services
• high ticket merchandise, entertainment
and travel
• money market funds, bank deposits
• premium and gold card offers

These families are in the higher income brackets, most have children in their teens or are empty nesters. They tend to be
homeowners, over 60% have a college education, a large number hold higher degrees. Most are executives and professionals. They search for and are responsive to quality and value in products
and services. Excellent prospects for:

Counts:
• 7,448,935 Conservative Credit Users — $55/M
• 3,671,044 Mail Order Buyers — +$10/M
• 740,768 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• discount clubs
• frequent buyer/flyer programs
• investments and financial services
• savings programs

The average white and blue collar families of America. They have average incomes, are prudent spenders and have few investments other than average savings accounts. They live modestly in older homes or apartments in both urban and rural areas. This “status quo” segment of America includes solid citizens who believe in providing good educational opportunities for their children. They are very value conscious, eating at fast food restaurants and shopping at discount chains. This broad based, direct mail responsive segment provides prime opportunities for mailers of:

Excellent prospects for:

Counts:
• 2,677,536 Mail Order Buyers — $55/M
• 2,034,958 Multi Buyers — +$10/M
• 1,472,667 Credit Card Holders — +$10/M
• 642,618 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• credit cards, savings/banking
• discount clubs, coupons
• entertainment and sports offers
• magazine subscriptions, educational products

Top executives and professionals with high discretionary income. Most are married and have established high living standards. They are attracted to image-enhancing products and services, status cars, designer labels and trendy restaurants. They are generally college educated, participate actively in sports, health and fitness activities. This carefully selected, high responsive, affluent group provides an excellent resource for mailers of:

Counts:
• 3,519,413 Mail Order Buyers — $55/M
• 879,853 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment and electronics
• health, beauty and fitness products and services
• high-end, quality merchandise, sports related products
• investment, insurance and real estate offers
• luxury travel, cruises and vacations
• premium and gold cards

These are credit worthy, active credit card holders who have just bought through the mail. They are selectable by multiple demographics and can be predictably responsive to a wide variety of goods and services for home, family and personal use.

Counts:
• 41,110,070 Active Credit Card Mail Order Buyers — $55/M
• 26,998,158 Bank Card Holders — +$10/M
• 9,866,417 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• all types of financial products and services
• catalogs and magazine subscriptions
• lifestyle and special interest products and services
• premium and classic credit card offers

These individuals have recently applied for and received a new line of credit. The unlimited selection capabilities of our databank, including age and income, can be used to target prospects for a wide range of products and services. New names are available every 30 days. Don’t miss out on these immediately active buyers. From them, Vision Marketing’s selection process can accurately define and target the best prospects for:

Counts:
• 6,585,080 Hotline Credit Card Monthly New Issues — $65/M
• 4,280,300 Bank Card Monthly New Issues — +$10/M
• 3,555,940 Mail Order Buyers — +$10/M

Excellent prospects for:
• bank, gas, airline and retail credit cards
• clothing and home catalogs
• entertainment, music, electronics, computers
• phone services, cable TV

These individuals love credit cards. They are the “why pay cash now when you can charge it” crowd. Competitive interest rates and no annual fees are what they look for. They’re single or families in their late 20’s and 30’s, their income is above average and they use credit responsively. From this list, Vision Marketing’s selection process can accurately define and target the best prospects for:

Counts:
• 13,679,117 Individuals with Credit Cards — $55/M
• 8,089,615 Mail Order Buyers — +$10/M
• 2,177,063 90 Day Mail Order Buyers — +$10/M
• 8,240,709 Bank Card Holders — +$10/M

Excellent prospects for:
• bank, gas, airline and retail credit cards
• clothing and home catalogs
• entertainment, music, electronics, computers
• phone services, cable TV

Primarily young families who have just bought homes. They have saved a significant portion of their income to use for a down payment and now will shop on credit to furnish their new homes. They are credit worthy and in the mood to shop now, offering direct marketers a timely opportunity. They are immediate prospects for:

Counts:
• 5,831,467 Credit New Homeowners — $55/M
• 2,698,784 Mail Order Buyers — +$10/M
• 686,402 90 Day Mail Order Buyers — +$10/M
• 1,916,783 Bank Card Holders — +$10/M

Excellent prospects for:
• credit cards
• financial offers and personal loans
• home furnishings, housewares, general consumer goods
• insurance
• magazine subscriptions

These individuals just received new credit cards and they’re ready to spend. Their new credit lines now enable them to make more and larger purchases. The timing couldn’t be better for mailers offering a wide variety of consumer products and services:

Counts:
• 2,408,063 Credit new Spenders — $55/M
• 1,348,515 Mail Order Buyers — +$10/M
• 577,935 90 Day Mail Order Buyers — +$10/M
• 1,420,757 Bank Card Holders — +$10/M

Excellent prospects for:
• apparel
• computers and electronics
• magazine subscriptions, music and book clubs
• travel and vacation

These are credit worthy homeowners who have recently used their credit cards to purchase a variety of products and services, such as household products, clothing, electronics, books, etc. The majority of this group are families with children and a large number of empty nesters. Most own 2 or more cars and have been living in their homes for over 3 years. Both groups keep adding equity to their homes. They are responsive to:

Excellent prospects for:

Counts:
• 16,437,090 Credit Qualified Homeowners — $55/M
• 7,625,393 Mail Order Buyers — +$10/M
• 1,522,488 90 Day Mail Order Buyers — +$10/M
• 8,547,962 Bank Card Holders — +$10/M

Excellent prospects for:
• credit card offers
• entertainment and electronics
• home and apparel catalogs, magazine subscriptions
• investment, insurance, and banking offers
• vacation and travel offers

An affluent group of individuals that has an above average ability to spend. Their profiles indicate they enjoy the finer things in life: travel, luxury toys, dining out – and are willing to enjoy or acquire them on credit. These receptive consumers are an ideal audience and will be particulary responsive to:

Counts:
• 3,278,537 Credit Revolvers — $55/M
• 1,573,698 Mail Order Buyers — +$10/M
• 852,420 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• air travel and vacation offers
• classic and gold credit card offers
• entertainment offers and electronics
• magazine subscriptions, apparel and hard goods catalogs, book and record/CD club offers

Individual income is in the top 30%. They are business and industry leaders and top professionals. They own both gold and classic cards and understand interest rate structures and enhancements offered by the various credit card issuers. They want the best of everything, appreciate quality and luxury and will spend whatever necessary to acquire it. Offer them the best and they will respond to:

Counts:
• 7,658,922 Gold Card Holders — $55/M
• 3,675,986 Mail Order Buyers — +$10/M
• 1,102,439 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• Entertainment and electronics
• Health, beauty and fitness products and services
• High-end quality merchandise and sports-related products
• Luxury travel, cruises, and vacations
• Second homes
• Premium, gold and platinum credit cards
• Premium investment, insurance, and real estate offers

Predominantly college graduates, ages 21–35, in the early stages of career building. They have prepared well and expect to earn high salaries in the future. Consequently, rather than save now, they spend their discretionary income on enhancing their image, such as: setting up their first homes/apartments, purchasing new wardrobes and cars, etc. Get them now while they’re establishing loyalties.

Counts:
• 3,183,336 Credits New Young Candidates — $55/M
• 789,834 Mail Order Buyers — +$10/M
• 1,102,439 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• bank, gas, airline, and retail credit cards
• clothing and home catalogs
• entertainment, music, electronics, computers
• phone services
• singles vacations

These are ambitious, hardworking people who have set goals for themselves and their families. By working together, they have proven their desire to obtain a more comfortable way of life and are eager to enjoy the fruits of their labor. They are prime prospects for:

Counts:
• 19,110,710 Dual Income Households — $50/M
• 8,599,820 Mail Order Buyers — +$10/M
• 15,288,568 Credit Card Holders — +$10/M
• 2,886,607 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• air travel and vacation programs
• consumer product catalogs, magazine subscriptions, music and bookclub offers
• entertainment and electronics
• health and fitness products and programs
• investments and financial programs
• personal credit card offers

These are affluent individuals owning multiple active, upscale bank or retail credit cards. They are in the top 30% income bracket and tend to be more sophisticated and well educated. They have a good understanding of personal financial matters. They are excellent candidates for:

Counts:
• 3,263,053 12 Month Mail Order Buyers — $55/M
• 815,763 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment
• home equity loans, investment services
• luxury consumer products, apparel, electronics
• premium and gold card offers
• vacation, air travel, cruises

This productive list is comprised of households where children are no longer residing with their parents. These households can now afford luxuries they couldn’t when child-rearing responsibilities took priority. Planning for retirement is now a current concern for this group. They will be most receptive and responsive to investment and lifestyle offers at this particular time in their lives:

Counts:
• 16,998,470 Empty Nesters — $50/M
• 7,648,310 Mail Order Buyers — +$10/M
• 11,049,000 Credit Card Holders — +$10/M

Excellent prospects for:
• home equity loans, home improvement offers
• insurance programs
• IRAs, CDs, money markets, financial planning
• vacation and travel offers

This list offers mailers an excellent opportunity to reach mature, responsible homeowners with established tenure. They are a qualified audience for a wide range of financial and consumer products and services including:

Counts:
• 13,682,200 Equity Homeowners — $50/M
• 8,209,320 Mail Order Buyers — +$10/M
• 10,945,760 Credit Card Holders — +$10/M
• 2,052,330 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• credit card offers
• home equity loans, property insurance
• housewares and home furnishings
• magazine subscriptions and consumer catalogs
• mutual funds
• real estate offers
• vacation and air travel

Reach executives with disposable income and lines of credit available to them. These are chairpersons, directors, presidents, CEOs, and vice presidents — the senior executives of corporate America — culturally and financially sophisticated, living the “American Dream” to its fullest. They are prime prospects for:

Counts:
• 13,438,160 Executives At Home — $50/M
• 8,209,320 Mail Order Buyers — +$10/M
• 10,945,760 Credit Card Holders — +$10/M
• 2,015,724 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• high ticket goods and services and entertainment
• premium and gold card offers
• private banking, financial and investment offers
• property and life insurance
• real estate offers
• vacation and business travel programs

These individuals have elected to use finance loans to purchase autos, appliances, and hard goods. They are primarily between the ages of 27 and 40, have families with children, and a median income of $35,000. Most indicated they are willing to interview with loan officers to receive credit approval. These consumers are eager for credit and are excellent prospects for:

Counts:
• 4,824,694 Finance Loan Revolvers — $50/M
• 2,846,569 Mail Order Buyers — +$10/M
• 1,157,927 90 Day Mail Order Buyers — +$10/M
• 1,688,634 Bank Card Holders — +$10/M

Excellent prospects for:
• insurance offers
• personal loans, layaway plans, merchandise financing
• secured credit cards

Description:
These are the highly educated, culturally sophisticated, well-connected leaders of industry and community. They are senior corporate managers, board members, and advisors. They live a luxurious lifestyle, travel frequently, entertain often, and are ideal high-value prospects.

Counts:
• 2,019,537 Mail Order Buyers — $50/M
• 949,182 Multi Buyers — +$10/M
• 1,878,169 Credit Card Holders — +$10/M
• 504,884 90 Day Mail Order Buyers — +$10/M

Excellent Prospects For:
• Insurance programs
• Investment and real estate offers
• Premium and gold card offers
• Private banking and brokerage services
• Quality, high ticket merchandise, entertainment
• Vacation / air travel and cruises

These young adults are entering the workforce for the first time and moving out on their own. Both single and married, between the ages of 18 and 25, these are energetic, down-to-earth individuals who are furnishing their first homes, buying cars, and establishing lines of credit. They enjoy vacationing with friends, attending movies and rock concerts, participating in sports and recreational activities, and contributing to environmental causes. They represent a fresh and receptive market for:

Counts:
• 4,249,208 12 Month Mail Order Buyers — $55/M
• 1,062,302 90 Day Mail Order Buyers — +$10/M
• 892,234 Bank Card Holders — +$10/M

Excellent prospects for:
• book, record/CD, and video clubs
• credit cards
• electronics, appliances, home furnishings
• magazine subscriptions
• sports and entertainment offers
• sweepstakes, fund-raisers

Five million frequent flyers account for 15% of all business travelers (three quarters are men). They are well-educated, high-income managers, decision makers, executives, and professionals. Most have children and live in luxury homes. These are the major expense account spenders, using their credit cards for air travel, hotels, auto rentals, restaurants, etc. This is a highly desirable market segment.

Counts:
• 5,748,153 Mail Order Buyers — $50/M
• 2,011,854 Multi Buyers — +$10/M
• 3,218,966 Credit Card Holders — +$10/M
• 689,778 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• air travel and auto rental card offers
• classic, premium, and gold card offers
• computers and electronics
• investment opportunities
• vacation and travel offers

These are the most active users of credit cards. They own multiple credit cards and use them extensively on a wide variety of products and services. This list offers excellent prospects for:

Counts:
• 16,031,486 Heavy Credit Users — $55/M
• 9,343,772 Mail Order Buyers — +$10/M
• 2,805,591 90 Day Mail Order Buyers — +$10/M
• 9,718,022 Bank Card Holders — +$10/M

Excellent prospects for:
• book, music, and video club offers
• consumer catalogs and magazine subscriptions
• entertainment and electronics
• personal lines of credit, insurance
• premium and gold card offers
• vacation and business travel offers

Young, ambitious, educated couples beginning to raise families. They are on the success ladder, climbing through middle management and on their way to becoming tomorrow’s business and community leaders. They are devoted to and involved in all aspects of family life. Many are two-income households with growing investment portfolios and vacation homes. They are savvy shoppers and always searching for good value when presented with offers. They are prime prospects for services and merchandise that address their interests and priorities.

Counts:
• 2,814,772 Mail Order Buyers — $55/M
• 928,875 Multi Buyers — +$10/M
• 703,963 Credit Card Holders — +$10/M

Excellent prospects for:
• credit and retail card offers
• health and fitness clubs, products, and services
• high-end consumer catalogs and magazine subscriptions
• investment and real estate opportunities
• self-improvement and educational products and programs

These movers and shakers — national and community leaders, politicians, and top business executives — are heavy credit card users who entertain often and lavishly. They are America’s elite: big earners, big spenders with luxurious lifestyles, multiple homes, and small families. They are cultured, charitable, well educated, well traveled, and very protective of their assets. They are the very best prospects for a wide variety of high-end financial and consumer products and services, including:

Counts:
• 4,822,519 Mail Order Buyers — $50/M
• 1,205,630 Multi Buyers — +$10/M
• 4,658,013 Credit Card Holders — +$10/M
• 1,205,629 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• fundraisers for health and ecology/conservation issues
• investment and brokerage services, real estate offers
• luxury travel and vacation/cruise offers
• premium, gold, and platinum credit card offers
• theater, opera, ballet, and art events and programs

The Hispanic American market can now be more clearly defined by selecting mail order buyers and credit card holders. This has proven very productive for a large number of financial, service, and merchandise offers. Look at this growing ethnic segment closely — it is a fast-developing market for:

Counts:
• 5,218,300 Hispanic Americans — $50/M
• 2,870,060 Mail Order Buyers — +$10/M
• 3,235,350 Credit Card Holders — +$10/M

Excellent prospects for:
• credit card offers
• domestic and foreign travel
• entertainment offers
• insurance
• magazine subscriptions and catalog merchandise

This productive market of homeowners consists of active credit card users. They can be accurately targeted through various demographic criteria as your best prospects for products and services that will be of prime interest to them as homeowners:

Counts:
• 67,450,360 Homeowner – Active Credit Card Holders — $55/M
• 43,842,910 Bank Card Holders — +$10/M
• 37,098,850 Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment and electronics
• general consumer and houseware catalogs
• magazine subscriptions and book club offers
• premium and gold credit cards
• property and life insurance
• second mortgages, estate planning
• vacation and air travel programs

Mailing Lists K-Z

Parents with children ages 4–12 have very predictable buying and spending patterns. They are driven by the basic needs of their children and their desire to provide a protected and secure environment for them. Children today, however, are influenced not only by their parents but also by their peers, surroundings, and advertising. This market is most productive when mailers consider the influences that affect the choices of both segments. Vision Marketing’s unique selection and profiling methods can pinpoint your best prospects and services that are of prime interest to this market:

Counts:
• 7,362,265 Households with Children 4–12 — $55/M
• 662,604 90 Day Mail Order Buyers — +$10/M
• 5,153,586 Bank Card Holders — +$10/M

Excellent prospects for:
• apparel, toys, and sporting goods
• computers and electronics
• credit card offers
• educational products and services, books, and videos
• financial products and services, securities, savings
• life and property insurance

Both young and older families in urban and suburban markets. They’re mostly small families with high incomes, executives and managers, well educated, travel abroad extensively for business and pleasure, culturally sophisticated and community minded, and own multiple automobiles. They have some investments and are planning to achieve financial security and provide higher educational opportunities for their children. Home value is $100,000+. They are heavy credit users though value-conscious in their purchases — excellent prospects for:

Counts:
• 2,455,570 Mail Order Buyers — $55/M
• 908,561 Multi Buyers — +$10/M
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• 908,561 Credit Card Holders — +$10/M
• 589,357 Bank Card Holders — +$10/M

Excellent prospects for:
• book, music, video clubs, magazine subscriptions, catalogs
• investment opportunities, life and property insurance
• premium and gold cards
• vacation and air travel offers, frequent flyer programs

These are prospects who not only desire the finer things in life but who have the disposable income to indulge their tastes. They spend liberally on luxury items and are responsive to financial product and service offerings through the mail, including:

Counts:
• 3,724,750 Luxury Car Buyers — $50/M
• 2,532,490 Mail Responsive — +$10/M
• 2,979,400 Credit Card Holders — +$10/M
• 633,123 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment and electronics
• high-ticket merchandise and catalogs
• premium and gold cards
• real estate, stocks and bonds, money market funds
• vacation and air travel

This list targets affluent individuals living in the largest 25 metropolitan markets. They form a well-educated, upscale audience that responds well to a wide range of financial products and services and high-ticket merchandise offers that include:

Counts:
• 8,042,600 Metropolitan Elite: Top 25 Markets — $50/M
• 4,986,490 Mail Responsive — +$10/M
• 6,594,930 Credit Card Holders — +$10/M
• 1,206,390 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment offers, electronics, and computers
• high-end, general consumer and home products catalogs
• luxury vacation and air travel, frequent flyer offers
• premium and gold cards
• stocks and bonds, money market funds, savings, and insurance offers

This most affluent market segment includes both old and new money. They are predominantly very senior corporate executives and entrepreneurs. Many are investors in multiple enterprises and have international business affiliations. They keep large investment portfolios and own multiple luxury homes and cars. Their credit cards are very active and used for frequent and elegant entertaining, traveling extensively for business and pleasure both in the United States and abroad, and for purchasing high-ticket merchandise. They are well educated, cultured, and heavy contributors to charities. This exclusive audience contains your best prospects for high premium products and services:

Counts:
• 2,536,861 Mail Order Buyers — $50/M
• 684,952 Multi Buyers — +$10/M
• 2,391,436 Credit Card Holders — +$10/M
• 634,215 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• luxury consumer merchandise, premium catalogs
• luxury international and domestic vacations, cruises
• platinum and gold cards, investments, insurance, real estate

These individuals hold more than one active bank card in their names and have an established credit history. Their considerable purchasing power qualifies them as excellent prospects for a wide variety of high-ticket merchandise, programs, and services:

Counts:
• 10,709,910 Active Multi Bank Card Holders — $50/M
• 6,104,650 Mail Order Buyers — +$10/M

Excellent prospects for:
• entertainment and electronics
• financial and investment offers, insurance
• luxury vacations and air travel
• premium and gold credit cards
• premium catalogs, magazine subscriptions

A new apartment or home is an exciting moment for a family or a single. Changes in neighborhoods and living conditions often cause a reassessment of personal and family finances, insurance, and household needs. About 70% of apartment dwellers are singles; the balance are couples and families. Homeowners have income 60% greater than the national average and tend to be families with children. As a group, they spend more than twice as much as non-homeowners. A move is an especially opportune time to target homeowners and apartment dwellers with financial and home-related product and service offers:

Counts:
• 9,682,011 New Movers With Credit — $55/M
• 831,296 30 Day Hotline — +$10/M
• 4,957,896 Mail Order Buyers — +$10/M
• 1,106,324 90 Day Mail Order Buyers — +$10/M
• 6,191,275 Bank Card Holders — +$10/M

Excellent prospects for:
• credit card offers
• housewares and home furnishings, lawn and garden products and services
• life and property insurance
• magazine subscriptions and consumer catalogs
• savings and investment products and services

Entrepreneurs and heads of business, many young families with large investment portfolios and holdings in multiple corporations. Many are involved in real estate, finance, and law and do business domestically and abroad. They tend to have larger families and are security-minded providers. They are fashion conscious, drive luxury cars, hold multiple premium credit cards, dine out frequently, and contribute to many associations and charities. They are the affluent and influential newcomers, an eager market for the best:

Counts:
• 1,995,468 Mail Order Buyers — $55/M
• 1,197,280 Multi Buyers — +$10/M
• 1,516,555 Credit Card Holders — +$10/M
• 498,867 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• high-ticket luxuries: vacations, catalogs, magazine subscriptions, health, fitness, beauty, fashion
• premium, gold, and platinum credit cards, premium investments and services, private banking

These are young families just starting out. Some have just purchased their first house, many are beginning to raise families — they all have growing needs and obligations and seek out bargains and value in their purchases. They’re on the way up in their careers and have sufficient income to meet their credit obligations. These New Young Families are looking to build credit and financial security and acquire the things that will make their lives more comfortable and enjoyable. Now, while they’re in their buying mode, they’re excellent prospects for:

Counts:
• 4,961,351 New Young Families — $55/M
• 1,241,337 90 Day Mail Order Buyers — +$10/M
• 120,486 30 Day Movers — +$10/M

Excellent prospects for:
• bank and retail credit cards
• electronics, computers, tape, video and CD products, appliances, lotteries and sweepstakes
• life and property insurance, investment and savings programs

Primarily aspiring young executives and professionals. Many are single and eager to establish a high standard of living quickly. They have a few investments and may own a home. Some in this group lack caution and could achieve limited success. They are very active credit card users; they dine out and go to the theater frequently and are heavy purchasers of image-enhancing products and services:

Counts:
• 5,604,771 Mail Order Buyers — $50/M
• 1,771,108 Multi Buyers — +$10/M
• 5,341,926 Credit Card Holders — +$10/M
• 1,401,193 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• designer apparel, electronics, gadgets, entertainment
• foreign and domestic travel and vacations
• health and fitness
• upscale and special interest magazine subscriptions

These are the high-income families living in affluent suburban areas. They shop at stores that offer the finest quality merchandise, fashion, and service. They expect to be catered to and pampered. The older households tend to live in more established, traditional neighborhoods and have fewer children. The younger families live near high-technology centers and have more children. Our sophisticated modeling techniques have revealed shopping patterns and buying habits of these upscale households. They are excellent prospects for:

Counts:
• 7,299,301 Platinum Shoppers — $55/M
• 3,946,779 Mail Order Buyers — +$10/M
• 1,648,513 90 Day Mail Order Buyers — +$10/M
• 5,366,287 Bank Card Holders — +$10/M

Excellent prospects for:
• health, fitness, beauty, and fashion
• high-ticket luxuries: merchandise, vacations, catalogs, magazine subscriptions
• premium, gold, and platinum credit cards
• premium investments, private banking, insurance

Doctors, attorneys, CPAs, etc. are easy to reach with this list. These busy professionals have immediate needs that can be addressed successfully by direct marketers of financial products and services. In addition, by adding the “Mail Order Buyer” select, excellent prospects for merchandise and subscription offers can be generated:

Counts:
• 7,772,240 Professionals At Home — $50/M
• 3,497,508 Mail Order Buyers — +$10/M
• 6,217,792 Credit Card Holders — +$10/M
• 1,321,281 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• electronics and computers
• high-ticket luxuries: merchandise, vacations, catalogs, magazine subscriptions
• premium, gold, and platinum credit cards
• premium investments, private banking, insurance

Consumers with active retail credit cards are excellent prospects for a wide range of merchandise and service offers. With the multiple demographic and credit selections available, direct marketers can precisely target prime markets or mail to a broad-based group of active retail card holders who are receptive to:

Counts:
• 60,724,509 Active Retail Store Credit Card Holders — $50/M
• 31,577,310 Mail Order Buyers — +$10/M
• 8,501,583 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• book, music, and video club offers
• credit card solicitations
• insurance, banking, and investment programs
• magazine subscriptions, consumer product catalogs
• travel and vacation offers

Rural, blue-collar, and generational farm owners generally in their 30s and 40s, with large families and stable incomes. They believe strongly in providing security for their families, are conservative and reliable, and are solid citizens. They are bargain hunters, looking for value in all their purchases — excellent prospects for:

Counts:
• 2,341,670 12 Month Mail Order Buyers — $55/M
• 585,417 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• classic credit cards
• general consumer products and clothing
• household, garden, and farming products
• insurance, home equity loans
• magazine subscriptions
• unsecured lines of credit

They’re the over 50, empty nesters — one of the fastest growing age segments in the country. They have the money and time to travel, to spoil their grandchildren, and pursue their hobbies and sports. Major expenses are behind them, the homes they’ve lived in for years are mostly paid for, and many are planning on early retirement. These vital, savvy seniors are an ideal market for:

Counts:
• 5,229,290 Mail Order Buyers — $50/M
• 993,565 Multi Buyers — +$10/M
• 3,503,624 Credit Card Holders — +$10/M

Excellent prospects for:
• fundraising
• gardening, sports, and hobby products
• general consumer merchandise, catalogs, and magazine subscriptions
• home equity loans
• investments

The up-and-coming generation, highly motivated and steeped in the ethic of hard work. They’re well educated, well read, and well-connected professionals and second-tier management executives. Many are single or small family households concerned with providing the best for their children. As a group, they use credit cards often, prefer more exotic and adventurous vacations, are interested in environmental issues, wildlife, health, and fitness, and they change autos about every two years. They are an eager and productive market for financial and lifestyle status goods and services:

Counts:
• 3,412,878 Mail Order Buyers — $50/M
• 1,023,863 Multi Buyers — +$10/M
• 2,563,071 Credit Card Holders — +$10/M
• 853,220 90 Day Hotline — +$10/M

Excellent prospects for:
• electronics and computers
• high-ticket luxuries: merchandise, uncommon vacations, catalogs, magazine subscriptions
• premium, gold, and platinum credit cards
• premium investments, private banking, insurance

A large segment of white-collar workers building careers in corporate America or as entrepreneurs. They are mostly small urban families with some college education. They are striving to get ahead in business and secure better, more comfortable lives for themselves and their families — they hold multiple credit cards and look for value in all their purchases. At home, they believe in fostering an educational environment and are most interested in and receptive to:

Counts:
• 3,957,744 Mail Order Buyers — $50/M
• 1,682,041 Multi Buyers — +$10/M
• 2,378,604 Credit Card Holders — +$10/M
• 989,436 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• computers and electronics
• consumer catalogs
• credit card offers, insurance, and investments
• magazine and book offers
• self-improvement products and courses

Predominantly African Americans and Hispanics whose family sizes are well above normal. Most are apartment dwellers living in major metropolitan markets. Their income varies, ranging from less than $15,000 to $50,000+. They have a wide variety of consumer needs and look for bargains in their purchases. This growing market is responsive to products, services, and offers with high perceived value:

Counts:
• 9,108,443 Growing Ethnics — $55/M
• 2,011,854 Multi Buyers — +$10/M
• 3,218,966 Credit Card Holders — +$10/M
• 698,778 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• consumer catalogs and magazine subscriptions
• discount clubs
• insurance
• secured and classic credit cards
• sweepstakes and coupon offers

Small children under age 3 significantly change the lifestyle of a household. Parents must focus on the multiple needs of the new addition and plan both financially and emotionally to meet them. Time is at a premium, so catalogs become an efficient way to shop. Direct marketers of child-oriented products and investment programs will find a receptive audience in these young and focused households:

Counts:
• 2,222,878 Households with Children 0-3 — $55/M
• 442,346 90 Day Mail Order Buyers — +$10/M
• 1,444,488 Bank Card Holders — +$10/M

Excellent prospects for:
• educational products: books, videos, and publications
• home improvement products and services
• insurance and financial products and services
• youth, general merchandise, and fashion catalogs

Working women, married and single — some with children — juggling husbands, children, and careers, many putting in long hours at the office, climbing up the corporate ladder to executive positions. There are never enough hours in the day, and shopping by mail is a convenience they appreciate. They are excellent candidates for:

Counts:
• 4,821,632 Mail Order Buyers — $55/M
• 3,085,344 Bank Card Holders — +$10/M

Excellent prospects for:
• credit cards, personal loans, mutual funds
• general merchandise, fashion, household, and youth catalogs
• home fashion products
• investment services
• magazine subscriptions
• self-improvement, health, and beauty products and programs
• vacation and travel offers

These active consumers love to travel for pleasure and have to travel for business. They have multiple credit cards to categorize and track their expenses. They are upwardly mobile singles and young families living primarily in suburban areas. With income above average, they are excellent prospects for:

Counts:
• 3,462,575 Travel/Auto Card Holders — $55/M
• 1,608,841 Mail Order Buyers — +$10/M
• 447,019 90 Day Mail Order Buyers — +$10/M
• 2,486,352 Bank Card Holders — +$10/M

Excellent prospects for:
• credit card and gas card offers
• general merchandise offers
• investment services and programs
• magazine subscriptions and catalogs
• vacation and travel incentive offers, frequent flyer programs

These are ultra high income families, primarily top executives and professionals at their home addresses. They are responsive to mail order and have the buying power to purchase high ticket, quality merchandise and premium financial products and services:

Counts:
• 9,754,200 Ultra High Income Families — $50/M
• 5,754,980 Mail Responsive — +$10/M
• 8,486,150 Credit Card Holders — +$10/M
• 1,363,300 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• financial and special interest publication subscriptions
• high ticket consumer merchandise, fashion, and vacations
• money market investments, brokerage services, insurance, estate planning, and private banking services
• premium, gold, and platinum credit cards

They’re under 30, young singles and newlyweds just starting out. They are recent credit applicants looking to obtain and establish their own credit to satisfy their growing needs and wants. They are a fresh direct marketing audience ready to take advantage of the opportunities their new credit line offers. They will be most receptive to:

Counts:
• 4,222,906 Mail Order Buyers — $50/M
• 901,224 90 Day Mail Order Buyers — +$10/M
• 1,926,434 Active Bank Card Holders — +$10/M

Excellent prospects for:
• clothing, household products, and electronics
• credit card offers
• dining, vacation, and travel offers
• personal loans and checking accounts

These are Baby Boomers, Thirty Something and younger professionals and executives. They’re living well now — their ambition is to live even better. There are many singles among them, some families, and some homeowners. This group is one of the major economic growth segments of the population. They are beginning to acquire investments, property, and wealth — yet they are still sensitive to cost and look for value. They’re heavy credit card users and will be responsive to:

Counts:
• 3,381,244 Mail Order Buyers — $50/M
• 1,284,873 Multi Buyers — +$10/M
• 2,207,952 Bank Card Holders — +$10/M
• 845,311 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• credit card offers
• environmental and ecological charities
• health, fitness, and beauty offers
• home equity loans and personal loans
• investment and insurance products and services
• quality consumer products and fashion
• vacation, travel, and dining offers

These are the so-called “beautiful people” jetting the world, always on the move. They’re mostly high income singles and two-person families who attained their wealth through inheritance or stock holdings. They have international friendships and associations, they entertain frequently and enjoy luxury and comfort when traveling. This sophisticated list will prove excellent prospects for:

Counts:
• 3,943,755 Mail Order Buyers — $50/M
• 1,814,127 Multi Buyers — +$10/M
• 2,287,377 Credit Card Holders — +$10/M
• 1,301,439 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• brokerage, investments, and insurance
• health, fitness, and beauty services and products
• premium and gold cards, airline and frequent flyer cards
• premium travel, vacation, cruise, and dining offers
• upscale magazine subscriptions and entertainment offers

Traditional urban and rural family units, have some college, mostly high school, with flexible work assignments, moving from white collar work and sometimes back again. They are likely to own a U.S. made car and eat often at fast food restaurants with family. The men are avid TV sports fans and are heavy readers of special interest magazines. As a group they believe strongly in protecting and insuring their families and homes. They are a receptive and productive audience for:

Counts:
• 3,807,552 Mail Order Buyers — $50/M
• 2,250,470 Multi Buyers — +$10/M
• 1,827,625 Credit Card Holders — +$10/M
• 951,888 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• credit card offers
• home equity loans and personal loans
• home security systems
• household merchandise and clothing catalogs
• life and property insurance
• magazine subscriptions, music clubs, entertainment

This group is mostly older with older children. They’re conservative, middle management, working hard to put their children through college. Their wives are returning to the job market allowing them to live well but not extravagantly. They are very concerned with financial security and planning for their future and will be responsive to:

Counts:
• 2,437,615 White Collar Middle Management — $50/M
• 633,799 90 Day Mail Order Buyers — +$10/M
• 1,730,706 Active Credit Card Holders — +$10/M

Excellent prospects for:
• credit card offers
• household and clothing catalogs
• insurance programs
• personal loans
• retirement planning, IRA’s, investment services

Working women, most managing husbands, children, and careers. There are never enough hours in the day, and they’re always looking for time-saving products and services to make their lives easier. They are anxious to be good mothers and want to provide all they can for their children. They prize whatever free time they have to relax and pursue personal interests. They are an excellent market for:

Counts:
• 6,862,491 Women On The Move — $50/M
• 1,402,420 90 Day Mail Order Buyers — +$10/M
• 4,713,420 Active Credit Card Holders — +$10/M

Excellent prospects for:
• credit card offers, personal loans
• health, fitness, and beauty offers
• magazine subscriptions, consumer catalogs

These working women have the financial power to purchase a variety of products and services to enrich their personal, family, and professional lives. They are active credit card holders who possess their own lines of credit and are a prime market for:

Counts:
• 35,574,321 Working Women CC Holders — $50/M
• 20,633,454 Mail Order Buyers — +$10/M
• 4,268,990 Last 6 Months New Movers — +$10/M
• 5,158,364 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• credit card offers, personal loans
• health, fitness, and beauty offers
• high ticket consumer merchandise, fashion/catalogs
• investment products and services
• magazine subscriptions, music and video clubs
• vacation and travel offers

These are young, educated executives on the move. They make major purchases and use credit extensively. They’re building careers, furnishing homes, buying cars, making their first investments, and traveling. This up-and-coming young market presents an excellent opportunity for:

Counts:
• 3,276,521 Young Executives — $50/M
• 1,572,730 Credit Card Holders — +$10/M
• 1,724,761 Mail Order Buyers — +$10/M
• 431,190 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• luxury merchandise, electronics, computers
• magazine subscriptions, music and video clubs, fashion and high ticket product catalogs
• premium and gold credit card offers
• travel and vacation offers
• unsecured loans, investments, and home equity loans

These are young families just starting out and working their way up. Some have just bought their first homes and are beginning to raise families. Many have new obligations, responsibilities, and needs—and the credit to handle them. They are excellent prospects for:

Counts:
• 8,854,216 Business Owners at Home — $55/M
• 4,929,861 Mail Order Buyers — +$10/M
• 1,233,672 90 Day Mail Order Buyers — +$10/M
• 4,138,557 Bank Card Holders — +$10/M

Excellent prospects for:
• Business and personal loans, investment services
• Consumer product and fashion catalogs
• Credit cards
• Electronics and computers
• Health and fitness products and services
• Life and property insurance

This list consists of recent high school and college graduates and many young executives. They have many needs and desires to satisfy at this early stage of their professional and family lives. Direct marketers will find an eager market of consumers receptive to a wide variety of offers.

Counts:
• 5,452,187 Active Credit Card Holders — $50/M
• 3,209,173 Mail Order Buyers — +$10/M
• 2,641,751 Credit Card Holders — +$10/M

Excellent prospects for:
• Banking services and insurance programs
• Consumer merchandise and fashion catalogs
• Credit cards
• Entertainment, electronics, and computers
• Health and fitness products and services
• Magazine subscriptions, music, and video clubs
• Travel and vacation packages

Mostly college graduates in the early stages of building a career and young blue-collar workers entering the job market. Many require credit for purchases they cannot afford with their monthly checks. They are sports enthusiasts, attend rock concerts, dine out often, and are fashion conscious. They are eager consumers and excellent prospects for a wide variety of offers.

Counts:
• 5,216,663 Young Singles Establishing Credit — $55/M
• 3,413,091 Mail Order Buyers — +$10/M
• 794,944 90 Day Mail Order Buyers — +$10/M
• 1,356,882 Bank Card Holders — +$10/M

Excellent prospects for:
• Credit cards, secured loans, banking services
• Electronics and computers
• Fashion merchandise and catalogs
• Sports products, events, and publications
• Travel and vacation offers

These young, educated individuals have promising careers and strong purchasing power. They have a high interest in developing investment portfolios that will supplement their incomes. This list also includes many families with high, dual incomes. These young investors are solid prospects for a wide variety of offers.

Counts:
• 17,098,377 White Collar Middle Workers — $50/M
• 9,939,287 Mail Order Buyers — +$10/M
• 12,430,520 Credit Card Holders — +$10/M
• 2,484,821 90 Day Mail Order Buyers — +$10/M

Excellent prospects for:
• Credit card offers
• Electronics and computers
• Financial publication subscriptions
• Money market funds, CDs, IRAs, mutual funds, personal lines of credit
• Real estate offers and home equity loans
• Vacation and travel offers

Yesterday’s yuppies. Primarily dual-income families who have worked hard and now want the best. They’re urban homeowners and apartment dwellers, many are professionals, entrepreneurs, and managers in legal and financial professions. These risk takers purchase image-enhancing products, dine out, and frequent the theater often. They aspire to high levels of responsibility in business and community and are interested in environmental issues. This list will prove productive for many high-ticket products, services, and causes.

Counts:
• 3,906,291 Yuppie Grads — $50/M
• 1,048,381 90 Day Mail Order Buyers — +$10/M
• 2,452,218 Active Credit Card Holders — +$10/M

Excellent prospects for:
• Charitable solicitations
• Entertainment and electronics
• Health, fitness, and beauty products and services
• Investment opportunities, banking services, and personal loans
• Luxury travel and vacation offers
• Premium and gold credit cards
• Status fashion and consumer goods